O'Shaugnessy doesn't specifically address music, which is one of the most elusive of intrinsic preferences, because it lacks the public-display element that guides purchases of clothing or cars. He does quote one exemplary interview with a person who rarely bought music, but purchased a copy of Julio Iglesias and Willie Nelson's "To All the Girls I've Loved Before." The consumer struggles at length to explain why he bought the record, and finally points to "a special quality in the way the voices blend that really appealed to me." As they say at the back of the classroom: Well, duh!
